Don't Call It a Campaign: 'Hip-Hop Made Sprite What It Is'

The brand celebrates nearly four decades as part of the culture by maintaining support of its artists

Well, imagine if The Last Dance consisted solely of one long interview, switched focus from basketball to stand-up, and swapped out Jordan for comedy legend Katt Williams.

On January 3, the internet was stopped in its tracks by precisely this as Williams sat down for a nearly three-hour tour-de-force interview with ESPN First Take correspondent Shannon Sharpe on his podcast, Club Shay Shay.